TAAJI is a fashion brand inspired by traditional Iranian motifs, with the bird at the heart of its visual language. Drawing from patterns once found in carpets and textiles, the brand reinterprets these symbols through contemporary garments and handcrafted details. Working with women artisans and hand-embellished techniques, TAAJI brings heritage into the present without fixing it in time. Each piece becomes a carrier of meaning; where symbol, craft, and modern expression meet, allowing the bird to continue its journey.

WHY RAAWI CHOOSE IT

I kept TAAJI because of the bird. A symbol once woven into Iranian patterns, now given space to move again. For me, the bird speaks of freedom, direction, and the quiet courage to travel between worlds. I chose TAAJI because it turns this symbol into something wearable; allowing style, memory, and movement to come together as one story.