LALA is an art-led fashion brand built on transformation, memory, and rebirth. Working with vintage fabrics, old carpets, and previously used textiles, each piece begins with a material that already holds a story; and is re imagined into a new form, a new purpose, a new identity. Words live at the heart of LALA’s world. Phrases appear across garments and accessories, guided by the belief that language holds power; that writing is a form of magic. No two pieces are ever the same, because no two histories are alike. Here, clothing moves beyond form and becomes wearable magic, where every stitch carries meaning.

WHY RAAWI CHOOSE IT

I kept LALA because I believe in her magic.
In the way she gives fabrics another life; not by erasing their past, but by letting it speak. She reminds me that materials remember: carpets that once touched the ground, textiles shaped by time, cloth that lived alongside people. Through words, stitches, and transformation, LALA shows that when something is written, it becomes alive; almost enchanted. I chose her because her work makes life feel softer and deeper, and because my connection to where I come from is something I carry forward, not leave behind.