ASA treats fabric as meaning, not decoration.

Rooted in traditional embroidery and heritage textiles, the brand creates garments through calm, precise cuts that allow the material to lead. Vintage fabrics, regional needlework, and hand-stitched details come together in modern silhouettes, where the story lives within the textile itself.

WHY RAAWI CHOOSE IT:

ASA lets fabric speak first.
Her designs remind me that when material holds memory, form can stay quiet. By placing old embroideries and precious textiles side by side, she turns simplicity into narrative.