GONJI is guided by play, choice, and individuality.

Created by two designers with different backgrounds, the brand starts with simple geometric forms and transforms them into expressive, customizable jewelry. Inspired by Gonjeshk; the Persian word for sparrow. GONJI reflects freedom, movement, and a sense of lightness in everyday life.

Each piece is handcrafted using recycled sterling silver and eco-friendly resin, designed to be reversible and adaptable. GONJI jewelry changes with the wearer; shaped by colour, combination, and mood.

WHY RAAWI CHOOSE IT:

GONJI feels like a game; one you play with yourself.
Each piece can shift and respond to mood or moment, with no single way to wear it and no fixed outcome. Everyone creates their own set, their own rhythm, their own story.
It reminds me that identity is not fixed; it’s personal, playful, and always moving.